You are irrational, read this to know why?

In the 1970s, two psychologists proved, once and for all, that humans are not rational creatures. Daniel Kahneman and Amos Tversky discovered “cognitive biases,” showing that that humans systematically make choices that defy clear logic. From these biases, one bias in particular — confirmation bias — might be especially difficult to overcome, according to a new study that sheds light on how human brains can trick us into getting things wrong.

What is confirmation bias?

Confirmation bias refers to the tendency of human beings to search for and favor information that confirms their beliefs while simultaneously ignoring or devaluing information that contradicts these beliefs. It is not natural for people to formulate a hypothesis and then test various ways to prove it false. Instead, it is far more likely that they will form one hypothesis, assume it is true and only seek out and believe information that supports it. Most people don’t want new information, they want new ways to validate old information.

How is related to machine learning and data analytics?

In predictive modeling and big data analytics, confirmation bias can drive an analyst towards seeking evidence that favors an initial hypothesis. For example, the analyst might frame survey…